Brand Consultant
Besterra is seeking a Brand Consultant with experience in building and developing brands, defining positioning, identity, and strategy in alignment with organizational goals, audience needs, and market dynamics. The consultant will analyze existing or new brands, develop brand strategies, establish identity and messaging systems, and provide actionable recommendations that help clients and Besterra units build clearer, more consistent, and scalable brands.
- Department
- العلامة التجارية
- Location
- عن بُعد
- Employment type
- Contract
- Work model
- Remote
- Experience
- Consultant or specialist expert
- Field
- Management and operations
- Open positions
- 1
- Posted
- September 2, 2026
- Applications close
- October 1, 2026
About the Role
The Brand Consultant operates at the strategic level of the brand, from understanding the business context and challenge to establishing the framework that guides identity, communication, experience, and future brand decisions.
- Develop brand strategies aligned with business objectives, market dynamics, and target audiences.
- Review existing brands to identify strengths, gaps, and development opportunities.
- Define positioning, value propositions, brand personality, and messaging systems.
- Provide strategic direction to maintain brand consistency across touchpoints.
Key Responsibilities
The consultant manages the strategic brand process and translates research and analysis into actionable decisions and deliverables in collaboration with relevant teams.
- Conduct brand, market, audience, and competitor research and analysis.
- Develop positioning strategies, brand architecture, and core messaging frameworks.
- Prepare strategy documents, guidelines, and actionable recommendations.
- Present advisory recommendations and support implementation with clients and teams.
Qualifications & Experience
The role requires a combination of strategic thinking, commercial understanding, brand and communication expertise, and the ability to transform insights into clear and practical solutions.
- At least 3 years of experience in brand strategy, consulting, or a related field.
- Strong understanding of positioning, brand architecture, identity, audiences, and brand experience.
- Advanced research and analytical skills with the ability to translate insights into strategic decisions.
- Excellent presentation, writing, communication, and multidisciplinary collaboration skills.
Key Performance Indicators (KPIs)
Success is measured by the quality and applicability of the strategy and its contribution to brand clarity, consistency, differentiation, and growth.
- Quality and clarity of delivered brand strategies and recommendations.
- Consistency of positioning, messaging, and identity across brand touchpoints.
- Client satisfaction with the quality and applicability of consulting outputs.
- Contribution of developed strategies to differentiation, market presence, and growth.
Working Model
The role is consulting-based and flexible, focused on defined projects, deliverables, and outcomes while requiring direct collaboration with clients and Besterra teams.
- Work according to clearly defined projects, deliverables, and outcomes.
- Collaborate directly with clients and design, content, and digital teams.
- Manage multiple brands or projects simultaneously when required.
- Participate in meetings, workshops, and consulting presentations.